Social Media
Brand Expert
Hire an industry professional today.
Social Media Checklist
Daily
- Reply to incoming messages
- Check alerts for brand mentions and respond as needed
- Monitor for untagged mentions and related keywords and respond as needed
- Check current trending topics for language to include and avoid
Schedule posts according to effective times of day:
6-10 times daily for Twitter
1-2 times daily for Facebook
1-2 times daily for TikTok - Review products and services for upcoming posts
Work on original content: blogs, videos, podcasts, etc.
Monitor competitor platforms for ideas, - responses, trends
Engage with active followers and fans
Weekly
- Connect with influencers in the space
- Check analytics and adjust scheduling and topics as needed
- Create and monitor weekly goals for engagement, consistency, growth
- Check analytics for paid ads and adjust as needed
Monthly
- Connect with influencers in the space
- Check analytics and adjust scheduling and topics as needed
- Create and monitor weekly goals for engagement, consistency, growth
- Check analytics for paid ads and adjust as needed
Quarterly
- Review analytics quarterly and consider needed adjustment to scheduling, topics
- Consider strategy changes for paid and organic audiences
- Review new strategies—integrate winning attempts and discard those that didn’t get results
Annually
- Review analytics annually and consider needed adjustment to scheduling, topics
- Consider strategy changes for paid and organic audiences
- Consider brand messaging and adjust as needed
- Research platform development, growth, losses
Things to Post:
Infographics, Words of Wisdom, Invitations, Curated Content, Numbers, Polls, Testimonials, Photography, Emojies, Cartoons, Celebrations, Give-aways, Competitions, GIFs, Podcast plugs, Exclusive offers, Industry News, Job Opportunities, User generated content UGC, Survey results, Blog plugs, mini-series, new product updates, memes, team intros, weekly challenges, behind-the scenes, customer support, inspirational quotes, case studies, brainstorms, how it’s made, local shout outs.