October 30, 2015

Internet Marketing Tips

Internet Marketing Tips

Google – Emails – Websites-Social Media-Ads

Google gives more credit to websites with links back to them, changing elements and updated framework.  In short, if you give your internet
presence attention, you will get some back.

 

Photos:

You don’t have to be a Marketing researcher to understand that images are the real-thing, when it comes to creating content that is easily promoted through social networking sites like Facebook.

A great place also is to look for photos for purchasing. I use IStock alot.  It doesn’t cost much and it is so worth it when you are telling your story. There are copyright laws that are strictly enforced please click here to go to their terms and condition page.

Click here to go to Istock website

Don’t have time to shop?  Let us do it for you.

Some Key points for Seo:

Links need to be different in order for them to be effective and one big no no is with thew typical “www”

www.fhfnetwork.com.

SOME EXAMPLES OF LINKS I WANT YOU TO SEE FOR YOUR CHOSEN KEYWORDS: steakhouse nyc, steakhouse new york, steakhouse south street seaport, steakhouse downtown nyc, steakhouse financial district, best steakhouse nyc, best steakhouse new york, best steakhouse south street seaport, best steakhouse downtown nyc, best steakhouse financial district, porterhouse nyc, porterhouse new york, dry aged meat nyc, dry aged meat new york, best burger nyc, best burger new york, restaurant south street seaport, restaurant downtown, restaurant financial district, seafood nyc, seafood new york, seafood south street seaport, seafood downtown, seafood financial district,

30% of your links should include your keyword but also include other words in the sentence.

(examples using a steakhouse in NY)
I love this steakhouse nyc.
If you are looking for a great steakhouse new york.
For the best steakhouse downtown I go to MarkJoseph Steakhouse.
We are happy to see this great downtown steakhouse open and returning to business.
For the best steakhouse downtown I go to MarkJoseph Steakhouse.
If you are looking for great seafood by the seaport, try MarkJoseph Steakhouse.

20% links in text around your keyword but not on your keyword.

When I want a great steakhouse, I go to this restaurant.

30% links that include only your keyword.

I love this steakhouse.

20% image links Have an image link to website.

The background Coding needed for SEO

Make sure your website has the correct coding to be found by Google. Listed below are everything you need in the background of your site on the HTML page telling the search engines all the important information about your company. Many old websites do not have any of this information and it’s what the robots are looking for.

Title Tag:

Under 70 characters in length. It should also include your keywords for the specific page, as close to the start of the TITLE tag as possible. ( different on each page)

Meta Description:

When writing META DESCRIPTION tags for your pages, keep them below 155 characters. Also make sure to include the most important keywords for the page in question. Consider the description to be your sales copy to get people to click the link. Thus, the description should be written for humans, not search engines. (DIFFERENT ON EACH PAGE)

Keywords:

You should come up with a list of no more than 25 keywords that describe your site’s message. Google has a free keyword tool. click to visit

Once you have your list of keywords, keep them in focus as you write content.

Content:

Some key points are to create unique and compelling content, 400+ words of content for strong SEO per page.
Get in directories:

Sign up and get seen in yellowpages and City Search and all the search engines.

Updates:

You need a changing element, a quote, tip. Frequent maintenance and updates are a big part of Search Engine Optimization (SEO) and keep customers coming back. Have several things you want to update stockpiled so that you always have something fresh to post.

Video:

Fact: Youtube is the largest growing media out there.

A video is a great way customers can get to meet you and get to know you or a simple “how to” video on your product. I can create video fast and easy to add to your website or youtube channel.

Video on a butcher shop website and Buckle and Belt Shop showing their clients


For email campaigns weI use Constant Contact or Mailchimp. Constant Contact puts you in customers’ inboxes more accurately than regular email otherwise sending to large amounts of emails get spammed.

Get immediate response and action

It’s quick to send emails, and it’s quick to see results with real-time reports. You can even schedule email delivery for when your audience is most likely to check email, so you’ll increase the likelihood they’ll read it and take action.

  • Track who reads and responds

    See who opened your emails, who forwarded them to friends, and even who you need to
    resend them to. You can also tell who clicked on which links in your emails, allowing you to understand what people are interested in reading about, and tailor your content to get the
    best response and most business.

    click to visit Constant Contact

    Google Alerts:

  • Find out what is trending in your industry.
  • News for car tips 6 new results for car tips
    Five Tips for Tire Maintenance and Safety
    Patch.com
    “Check your alignment if your car is drifting to one side, if you see uneven tread wear on tires or a crooked steering wheel,” Mooney advised. He recommends realigning your vehicle about once a year or every 10,000 miles. 3. Grab a penny and measure 

    Social Networking:

    Click here to find out how to link facebook and twitter.

    Here is a planner I use to help me plan my posts.

    Here are some useful tips that I found for Facebook on Contant Contact.

    Click here for Facebook Tips

Photos:

You don’t have to be a Marketing researcher to understand that images are the real-thing, when it comes to creating content that is easily promoted through social networking sites like Facebook.

A great place also is to look for photos for purchasing. I use IStock alot.  It doesn’t cost much and it is so worth it when you are telling your story. There are copyright laws that are strictly enforced please click here to go to their terms and condition page.

Click here to go to Istock website

 

Photographer:

We also go onsite to take photos and edit the photos so they look their best.

Good photos are so worth it when you are telling your story.

Photo editing can make a big difference.

Facebook ads:

Shopping Cart:

I use Magento for my eCommerce Websites.  Why use Magento? Magento is easy to integrate with Google, Constant Contact Authorize.net, Pay Pal FedEx & UPS.  It also has built-in SEO (search engine optimization) It also provides you with online marketing tools that allow buyers to rate or keep wishlists.  Magento is also updated on a regular basis by designers.  You have new features and speedy bug fixes as well.

What you need:

Jpegs  of images you are selling, about 500 px wide, a sku for each product, a description and depending on your product you will need certain attribute catagories to be seen by Google.

Ecommerce Store Requirements:

Google requires for the Apparel, accessories:  id, title, description, color, a vaiant (material, pattern), size, gender (male, female, unisex), age group.  It will vary depending on what you are selling so do a little homework and find out what you need so setting up your store is quick and easy.

(http://support.google.com/merchants/bin/answer.py?hl=en&answer=1347943&topic=2473824&ctx=topic)

 

 

Merchant Account to accept payement:

Authorize.net is the leader and is a easy payment gateway to use.

 click to visit Authorize.net

 

1800 Number:

Freedom Voice and Kal8

Look professional by having a 1-800 number.
I like to use Freedom Voice because it alerts me
when an incoming call is a business call.

You can choose your own toll free number or get a local number in your area. There is an auto attendant, call forwarding, and voicemail come standard. Free award-winning technical support that’s based in the US. About $12.00 a month.

 

Domain Registration to get your website’s name:

A great place to buy a domain name is GoDaddy to purchase domain names.

 

Track your website to see who is going on it, what operating system they use, what pages they go on and for how long:

Google Analytics/Tracking Info/

Google provides a free tracking code to track your site.
Just paste code on every page you want to track

click to go visit google analytics

Google Analytics Account

Step 1

Navigate to the Google Analytics website. Click the “Sign In” link and provide your Google account credentials if prompted.

Step 2

Click the name of your website after reaching the “Account Home” page.

Step 3

Click the “Admin” button in the upper-right corner of the page.

Step 4

Click the “Tracking Code” tab.

Step 5

Examine the “Tracking Status” section near the top of the page. If the Google Analytics code is installed properly, this section displays the words “Receiving Data.”

 

 

Server:

We can host your site for $29.00 a month and do updates once a month or you can get your own.

Inmotions provides Softaculous and I can install programs like Magento, WordPress and Joomla by simply clicking a link.

Share music, video and documents quickly:

Tried and True:  Drop Box, Flickr, Google Drive

It puts a folder on your desktop that can be viewed on another computer or smartphone. It is very easy to use and is saving us a lot of time.  We were emailing information back and forth several times a day and it was getting confusing.  We now can just drop all documents in one place and everyone can have access to them.